A New Way to Eat Italian
I was hired by the Chef and owner of this casual Italian eatery in Darien, CT to offer his customers a better digital experience. I spent time understanding the menu and what makes this establishment special. I then spent 2 days photographing their dishes and capturing its atmosphere. Once I understood this restaurant from the owner’s perspective as well as its guests, I created an information architecture to organize content and write new copy. Once I had all my information, I designed the website to build trust with new customers as well as provide an online ordering system and updates channel for his current customers.