A New Approach to Booking
Meet Ellie, an intelligent and personalized assistant for fitness studio customers.
ROLE
I shaped the assistant’s character, designed the conversational UI, wrote the copy, designed the brand and all customer-facing materials. I also guided the assistant’s technical abilities and roadmap features.
CHARACTER + BRAND FEEL
It was important to represent Ellie, an AI, as approachable rather than technical or even creepy. To solve for this, Ellie became much more than a brand, but also a personification. My primary goal was to make this text-based company feel fun and inviting. I wanted people to feel like Ellie was their friend, always ready to help them get what they needed.
TECH + DESIGN
While Ellie is currently only available to assist via SMS, the future is omnichannel, including conversations through smart devices operating Alexa and Google Assistant. This page was designed to represent this concept. The phone illustration blends into the background intentionally, showing that it’s not about the device, but rather the conversation. Once the device is removed, only the conversation remains; which can transcend into other mediums like voice assistance.
BRAND
The name, Ellie, means guiding light. We wanted studio customers to always feel like Ellie had their back by being personalized to their needs and providing them with the best suggestions. The lightning bolt represents power and guidance. Once a studio is connected to Ellie, it supercharges them; empowering their customers and streamlining their operations.