Pre-Launch Survey
I’m currently working on launching a curl-specific haircare brand called Curlfriend. I’m launching with a hair-drying wrap and a curl-defining cream. I have a group of about 10 women, all with different types of curls and waves, who will be testers for my product.
This is a mockup of a survey that I’m sending to my testers to get an idea of what colors people gravitate towards for the hair wrap. This will allow me to order fabric and begin making the wraps, begin selling them online, and reduce the likelihood of having wasteful and costly merchandise that doesn’t sell.
This survey also allows me to learn more about specific struggles my testers encounter with their hair. I am building the survey in Webflow and it is near completion.